Brand Inventions

Gurri Cup

The Gurri Cup is the unofficial name for the ‘Lakeland Trophy’ – a small golf tournament staged every summer at the Keswick Golf Club in Cumbria. The tournament was first contested in 2009 as a matchplay contest, the format changing to strokeplay the following year. At the time of writing, The Gurri Cup is in its fifth consequtive year. 

Gurri Cup

Gurri CupDesigned in 2011, the Gurri Cup crest bears the name of the tournament and its motto. It incorporates a golf ball positioned on a tee; the initials ‘G C’ and their mirror image joined to create a scroll-like embellishment; a stag on a mountain top; a flag on a distant peak displaying the number 19 (signifying the celebrations which traditionally follow); a crescent moon (to represent the likely completion time of the round); and the year of the competition. The motto reads ‘Pro Deo, Familia, Veritate et Honore’ which means ‘For God, Family, Truth and Honour’. The crest is intended to reinforce the cardinal ingredients of the event giving the tournament its own brand identity. It is applied to clothing and golf accessories which are awarded as minor prizes and has also been engraved upon the silver trophy which was specially commisioned for the tournament in 2012.

Gurri Cup

Gurri Cup

Gurri Cup

Gurri Cup

Gurri Cup

Gurri Cup

Gurri Cup

Gurri Cup

Gurri Cup