Brand Inventions

Rowling End

Design isn’t always about trying to conjur up something new. By definition, the creative process demands invention, but invariably it has more to do with reacting to what is already there. The broad brushmarks of language or style have often been established, the colours and hues are usually present, they simply require orchestration. The craft of the designer is akin to that of the goldsmith, rarely the alchemist.
Rowling End
A
nd so it was with Rowling End. The Lakeland house was lovingly restored by the present owners, the Kingdon family, in 2008 and has been run as a successful holiday cottage business since its completion in 2009. Located in Newlands, one of the most beautiful & tranquil valleys in the Lake District, the house was formerly the home of Prof. William and Dr. Marjorie Brierley who moved to Cumbria in 1954. Dr. Marjorie Flowers Brierley was a pioneering psychologist working in London in the 1930s and 1940s. She belonged to a small group of celebrated psycho-analysts which included Melanie Klein and Anna Freud, (daughter of Sigmund Freud); and like her illustrious colleagues, she contributed groundbreaking work in the field of child psychology. The motto above the front door Hic Habitat Felicitas (Here Dwells Happiness) dates from her time here.
Rowling End
E
stablishing a brand identity for Rowling End and the aptly named ‘Mouse House’, (a stone barn dating from the days when Rowling End was a farm and now converted into an idyllic retreat for two), was a matter of being sympathetic to the house itself, the landscape around it and everything that the family have so skillfully created. The choice of traditional font for the logotype is meant to reflect the history of the house. The mouse is intended to be a quirky addition reflecting the charming characteristics of the barn conversion - a nod perhaps to Beatrix Potter whose walks around the valley inspired her to set the Tale of Mrs Tiggywinkle there. But the branding is also intended to blend traditional values with modern ones. It is hoped that whilst conventional, it also crisp and contemporary and helps establish a professional and memorable look for the business, properly reflecting how Rowling End has adapted to meet the challenges it faces in more recent times.
Rowling End
Rowling End
Rowling End
“I cannot recommend Brand Inventions highly enough. Ben was able to interpret my sketchy brief and create a truly stunning website which perfectly captures the values of our business. He has an enviable talent for being able to combine elegant design with simplicity of function & ease of navigation. It was a pleasure to work with Brand Inventions and great value for money”.

Kate Kingdon, (owner - Rowling End)
Rowling End

 

Rowling End