Building a Brand Identity begins with the company logo. An organisation’s corporate image as expressed through its logotype is vitally important to the success of the company.

It is well known that customers find it far easier to remember images than names, so the single embodiment of a company’s personality and values in a simple graphic, should not be underestimated. A customer’s perception about the quality of a product or service, begins with assumptions drawn from the company logo and the associations that are established as a result.

Establishing a Brand should address every element of marketing collateral - company logo, business cards, letterheads, compliment slips, envelopes, brochures and catalogues, packaging, advertisements and the company website. The objective should be to create a coherent and consistent message throughout.

What’s the first thing that comes to mind when a client sees your logo or thinks about your company or brand? If the answer is: “I’m not sure”, then you may have an image problem. To discuss how we can help you create a postive and productive brand identity for your business or to discuss the re-branding of a current identity, please contact us: info@brandinventions.co.uk